After years, now UNKL347 is a 7-part project that holds not only a clothing line, but also skateboarding up to interior household stuff. Founded by art school music junkie in 1996, these represent trademark of UNKL347 personal perspective, lifestyle and attitude.
Based on their love towards skateboarding, surfing and design, in 1996, these music junkies gathered and decide to create their own “Playground”. They started by selling stuffs through special orders and catalogues, it didn’t take long until they opened their own store in 1999. Shortly they became the pioneer of Indonesia′s own label called 347boardrider.co with their initial designs that described about the way of life they were living. Back in the earlier days they had no one but themselves to please. They were making things that they want to wear and need to wear. Later on 347boardrider.co grown as its owners’ life continued, music, nightlife, art, and with avant-garde nuance that made them where they are today. Then the name changed into “347”.
By the end of 2006, 347 evolved into UNKL347 and made a tagline of “after ten years, friends call us unkle” which tried to explain about what happened inside the company.
Sense, Design, Memories, Create, and Play. These five elements increasingly will guide our lives and shape our world. Organizing youth movements, innovating a new form of creativity, supporting any kind of sub-culture evolution. Good design, now more accessible and affordable than ever, also offers us a chance to bring pleasure, meaning, and beauty to our lives. But, the most important thing, cultivating a design sensibility can make our city a better place for us all.
Up until today, UNKL347 is still trying new things and smiling at the back of your head!